Author: et_chris

At East Taylor, one of our biggest sources of pride is our process. We’ve spent a lot of time developing and fine-tuning our process, so our clients can have the best experience possible and get exactly what they need out of it. The best way to think about our process is as an idea factory that’s powered by your purpose and people. Every single part of our process is focused on human-design, connection, and support!

How We Begin Each Project

Each project is unique, and our proposal process reflects that. Our process kicks off with you filling out an initial questionnaire before our intro call together. Once we’ve talked and we have a good idea of your goals, we’ll get to work putting together your unique proposal. We can deliver that either virtually or in person if you are local to Savannah!

Since we deliver quality work and an immersive experience, it’s best to have a healthy budget before reaching out to us. Just to give a general idea of what we mean by that, our branding work starts at $3,600, Squarespace and Shopify websites start at $10k, custom WordPress websites start at $15k, and apps start at $15k. We will meet with you to discuss your business, and create a custom pricing proposal based on your needs!

Our Process Phases

There are five unique phases to our process. Each phase of the process has its own goal, and we can only create something amazing for you by going through each phase. These phases are Discover, Think, Create, Build, and Launch/Tend. Discover is for learning all about your business and your brand while Think is when we sift through all the information and put it together. Create and Build are when we get to the really fun part of creating exactly what you’re looking for (and we know exactly what you’re looking for because of the last phases)! Finally, Launch and Tend is when we finally launch your project and give you the tools you need to take care of it. You can read more about our process phases!

          

Our Unique Discovery Process

We really set ourselves apart starting with our discovery process. We dig into our client’s “why” and explore the meaning behind our clients’ brands (often helping them discover things along the way). This heavily influences our end product. Our goal is to create a more meaningful result that you feel you were a part of and that aligns with your vision.

This discovery process is so important because it sets up everything that comes after. We can’t develop or build the best experience for your potential clients unless we understand exactly what they need and how you’re going to provide that for them.

Building Out Your Custom Branding & Website Experience

Once we know absolutely everything about your brand and your business, we get to work creating everything you’re looking for. We’ve got the plan, so now’s the time to make it a reality. Because we’ve spent so much time in discovery, we’re better equipped than most design companies would be to create.

There might be bumps along the road, but we’re ready and able to meet them. We’re a team made of problem solvers. We are inventive and resourceful, and not to mention, we love a challenge. We pride ourselves on being able to produce exceptional end results with clients across a variety of industries. This is because our flexible design process and talented team allow us to adapt and create a broad range of styles, products and services.

Our process may take some time, but it’s going to give you the results you’re looking you’re your project will turn out better than through a process that doesn’t incorporate enough discovery time or doesn’t provide enough flexibility. At the end, you’ll have an incredible experience for your users and the custom details you need to make your dream a reality.

If you want to dig deeper and learn more about how we work, Lindy gave a talk about our unique process and dreaming big. Check it out!

 

A strong, purposeful brand is the key to creating a cohesive experience for your clients. You want your brand to actually represent who you are and the work you do. You want to be memorable so that people visiting your site or app understand who you are and what you do. As branding, development, and user experience experts, we work with our clients to carry out their vision for their brand. We do this through our in-depth process, which helps us create brands with purpose. Over the years, we’ve perfected our onboarding and methods, so you’ll always get the support you need. Wondering how our process makes magic? We’re going through why our process works today!

Working With You On Your New Brand

The only way to create a brand with purpose is through a collaborative process. It’s your vision, and we want to bring it to life. Our goal is a meaningful result that aligns with you. This means directly working with you to create and build that vision. We stay flexible, so we can adapt whenever needed, and don’t worry, we love a challenge! No matter what you need and whether you’re starting from scratch or need a reset, we can work on it together. For a brand identity, we can work with you on everything from naming to strategy to branding design. If you need photo/video or product and apparel design, we can get that done too. Then, we’ll work together to create that user experience before, finally, building out what you need.

Going In-Depth To Create Your Vision

Our secret sauce is that we always immerse ourselves in a client’s world and make sure we understand their exact vision before we build anything. We do this through cover audits, analysis, and ideation. We want to understand your why and explore the meaning behind your brand. Sometimes this means helping you figure out what you want your brand to be and why, and that’s okay! Don’t worry if this takes a bit or you’re not quite sure where you want to go yet. As a team of problem solvers, we’re here for that. But this step is so important because your why heavily influences our final product. On top of discovering everything about you and your work, we do a lot of thinking! We believe that creating brands with purpose requires synthesizing and sifting through all that information into something user-friendly. We’ll really put ourselves in your user’s shoes, so we can design their whole experience.

Design With a Focus on The User Experience

The root of all we do comes down to a human-centered design process. We know how important it is to not just create a beautiful brand or website, but one that provides an easy-to-navigate user experience. This is where our UX (or user experience) experience comes in. Each project is different, but for many of our clients, that means creating site maps, wireframes, and prototyping every single step. To show exactly how we work with brands to create purposeful designs, we wanted to show you one of our clients: Adams Beverage! In order to achieve their goals, we created a custom WordPress website for them. This beverage distributor needed a new website experience that would update the look and feel of their brand, highlight their product portfolio, and create an employee portal. And while there were dozens of pieces in their UX, here are a few of our favorites: We created a custom user experience for each area Adams serves, with a location feature in the top right navigation bar. Automatically pulling in new beverages Adams is distributing to showcase on their site so customers can always see what’s new.?? We also provided photography and videography services for Adams that is featured throughout the site (we can’t stress enough how much professional photo + video can amplify a website!) We also created an employee portal to further serve their own teammates, educate them on different roles, and build company morale.?? But the best part? Adams Beverage can now update their website quickly with our complete custom WordPress backend that we built for them.

“Your honesty and expertise as we worked together were invaluable!” — Marisa, Adams Beverage

Branding That Goes Beyond Digital

We also believe that your branding can go beyond just a logo! A logo and complete brand identity was created for Nomad Be Happy, to capture the fun and unique travel experience they provided. These brand elements were then brought to life through business collateral, apparel, custom Squarespace website design, and more.

   

   

“What a rewarding process, it was beyond fun! East Taylor was there for us when we needed them and even when we didn’t know we needed them.” — Robby, Nomad Be Happy

Creating Brands with Purpose

You’re a change-maker, someone who wants to create an impact. You need a brand that can help you do that work. Helping those with a desire to change the world is our passion. We want to support you as you achieve your goals. This means working with you to create the best possible experience for your users. If you’ve got the vision and you’re ready to get started on your purposeful brand, we’d love to hear from you!

At East Taylor Creative, we believe that every great project begins with a clear, intentional process. Our proven five-phase approach ensures that every idea is thoughtfully crafted into something extraordinary, designed to resonate with audiences and achieve your goals. Let’s take a closer look at each phase of our process.

 

1. Discover

 

This is where the magic begins. Before diving into creative work, we immerse ourselves in your world. We conduct in-depth audits of your brand, industry, and audience to gain a clear understanding of your unique needs. Through workshops, brainstorming sessions, and collaborative discussions, we uncover the story behind your brand. This allows us to establish a clear vision and set the foundation for success. Our goal is simple: to understand who you are, what you stand for, and who you serve, so we can build something truly impactful.

 

 

 

2. Think

Once we’ve gathered insights, it’s time to strategize. This phase is all about shaping a roadmap for the project. From creating user journeys to drafting wireframes and content strategies, we outline how every element will come together to serve your goals. At this stage, we ensure that creativity meets practicality, prioritizing functionality and user experience. Whether it’s a website, a campaign, or a branding project, our team aligns the vision with actionable strategies that deliver results.

 

3. Create

Here, ideas take shape. The Create phase is where design and innovation come to life. Our team crafts thoughtful, visually stunning concepts that align with your brand identity and resonate with your audience. Whether it’s logo design, website visuals, or marketing materials, we combine aesthetics with purpose, ensuring that every piece of creative work reflects your story.

 

4. Build

This phase is all about execution. We transform designs into fully realized projects, whether through cutting-edge code, polished packaging, or expertly crafted collateral. Collaboration remains at the heart of this process. By maintaining open communication, we ensure that the final product not only meets but exceeds your expectations. The Build phase is where all the planning and creativity culminate in a tangible, functional result.

 

5. Launch & Tend

Our job isn’t done once the project is complete. The Launch & Tend phase ensures that your project gets the care and attention it needs to thrive. We guide you through the launch process, making any necessary adjustments to ensure a seamless transition. Beyond launch, we’re here to help nurture and refine your project, providing ongoing support to keep your ideas growing and evolving.

 

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Through each phase, we remain committed to creating work that inspires, engages, and drives results. By combining strategy, creativity, and execution, we bring your ideas to life and help your brand achieve new heights.

Learn more about how we work at East Taylor Creative.

As we launch our blog, we wanted to start off by helping you get to know us. So, hey there! We’re East Taylor, and we’re a studio based in Savannah, GA creating purposeful brands, websites, apps, products, and experiences. We’ve worked with over a hundred brands throughout the years, so we’ve got the experience you need. We also have a lot to offer your brand, so we wanted to break it down a bit for you!

What We Do at East Taylor

Above all, we’re storytellers who help you share your own story with the world. Websites and full branding are our bread and butter, but we go beyond that too! We’ll be with you from start to finish. From creating your full brand identity to taking photo/video for you to creating a website that is completely customized for your needs, we’ll help you make magic. Need an app? We can do that too! Whatever it takes to put together an amazing user experience for your clients.

We’ve completed many different types of projects throughout our work at East Taylor, so we wanted to show you a few to get a better idea of how we work!

Morsel – branding & website

Morsel needed a complete refresh, from naming to brand identity to a custom WordPress website. This plant-based food delivery service based in Savannah, Georgia, had an entirely brand new look by the time we were done!

Southern Crown Partners – user experience & website

Southern Crown Partners is a beverage distribution company that services Georgia and South Carolina. They wanted to upgrade their digital presence, which meant a fully responsive, custom WordPress website that helped highlight their services, their long history, and their community involvement.

Who We Are

A small but mighty team makes up the East Taylor family. Our team is entirely in-house and USA-based. Together, we have decades and decades of experience that you can take advantage of when you join us as clients. The team size for your project is based on your project needs, so we handpick the best talent for the project with no excess. Lindy and Jason are the founders, with Lindy handling UX and Jason handling operations and designing. Meanwhile, Anna is our amazing Art Director and Photographer who makes being in front of the camera easy and effortless. Behind them is an in-house creative and development team that can execute your vision. Finally, we’d be remiss if we didn’t mention Chief Snuggle Officer, Moose, our adopted golden retriever who finishes out our team! You can follow along with his adventures on Instagram @snuggleupamoose. We also believe that our team goes beyond just in-house. Our clients become meaningful members of our team during their projects and are an integral piece of our process! We couldn’t create what we do without the trust and collaboration of our clients. Through each step, we work together to create every single piece.

 

“We needed East Taylor Creative for many reasons, the biggest is having them as a sounding board and creative coach!” — Katie, Southern Crown Partners

 

Why We’re Awesome + Believe in Connection

This blog wouldn’t be complete without telling you why we’re awesome! We want you to love everything we create for you, which is why we dig deep to learn all about you before we get started. We’ll immerse ourselves in your world and make sure we understand your vision perfectly before we bring it to life. Our magic is our process, our thinking, and our talent. We are absolute experts in user experience, creative design, and development. Our process, combined with our talent, helps us produce exceptional, purposeful results for you. Beyond helping our clients make the world a better place, we like to do our own part. We believe in love and empathy with a focus on doing no harm. We want to show up for our communities, support systemic change, and invest when we can. This is why we donate a percentage of our profits to local and national organizations doing the difficult and rewarding work to improve the lives of others. Just like in our professional work, we believe connection and listening to others can make a difference.

Get to Know Us Better

Deciding who’s going to take care of creating your brand is a big decision. We know East Taylor has the best people for the job, but we want you to get comfortable with us. Check us out on Instagram to learn more about who we are, and join our newsletter below to keep up with our latest!