We believe that informed clients make the best collaborators. This is where we break things down — no jargon, just clarity.
Whether you’re launching your first brand or building your fifth website, we’re all about making the process feel approachable, empowering, and actually kind of fun.
Your brand identity is more than just a logo — it’s the full visual and emotional expression of who you are. It helps people instantly recognize your brand, understand your vibe, and remember you when it counts.
A thoughtful brand identity often includes:
Logo design and alternate logo marks
Color palette and typography
Brand photography direction
Graphic styles and illustration
Tone of voice and messaging basics
Good branding doesn’t just look great — it builds trust, attracts the right people, and helps you show up with confidence.
A website is often your first (and most important) impression—and it should feel just as thoughtful and welcoming as a brick-and-mortar space. Web design and build is the process of creating a website that looks beautiful, works smoothly, and tells your story in a way that makes people want to stick around (and take action).
This process typically involves:
Planning the site structure (aka sitemap)
Designing page layouts that guide users with intention
Writing or refining website copy
Mobile-friendly and responsive design
Accessibility and SEO best practices
Building the site on a platform like WordPress or Squarespace
Ongoing support or training so that you feel confident post-launch
A good website doesn’t just exist — it works for you.
App design and development turns a great idea into something that people can actually use. From onboarding flows to feature functionality, we map out how users interact with the app and design every step to be intuitive, engaging, and goal-driven. It’s where creativity and technology meet—with a healthy dose of problem-solving.
An app project usually includes:
User journey mapping and wireframes
Visual design for screens and interactions
UX writing and in-app messaging
Front-end and back-end development
Testing across devices and platforms
Launch planning and support
Whether you’re building a native mobile app, a web app, or something in between, this process ensures it’s as easy to use as it is exciting to launch.
Your words matter. Messaging and copy shape the way that people understand your brand and decide whether to trust, support, or buy from you. It’s not just about sounding good—it’s about sounding like you. We work with clients to clarify what they want to say and find the right tone to say it with so that your messaging lands with the right people.
Types of messaging and copy include:
Mission, vision, and value statements
Taglines, slogans, and headlines
Website copy (like home, about, and service pages)
Product or service descriptions
Email or marketing copy
Brand messaging guides and tone of voice systems
The right words can clarify your purpose, energize your audience, and bring your brand to life.
The visual and verbal components that represent the essence of a brand, including its logo, colors, typography, imagery, tone of voice, and other brand elements.
The process of optimizing a website or online content to improve its visibility and ranking in search engine results pages, thereby increasing organic (non-paid) traffic.
The overall experience a user has when interacting with a product, system, or service, encompassing all aspects of the user's interaction.
At East Taylor, one of our biggest sources of pride is our process. We’ve spent a lot of time developing and fine-tuning our process, so our clients can have the best experience possible and get exactly what they need out of it. The best way to think about our process is as an idea factory […]
A strong, purposeful brand is the key to creating a cohesive experience for your clients. You want your brand to actually represent who you are and the work you do. You want to be memorable so that people visiting your site or app understand who you are and what you do. As branding, development, and […]
At East Taylor Creative, we believe that every great project begins with a clear, intentional process. Our proven five-phase approach ensures that every idea is thoughtfully crafted into something extraordinary, designed to resonate with audiences and achieve your goals. Let’s take a closer look at each phase of our process. 1. Discover This […]
As we launch our blog, we wanted to start off by helping you get to know us. So, hey there! We’re East Taylor, and we’re a studio based in Savannah, GA creating purposeful brands, websites, apps, products, and experiences. We’ve worked with over a hundred brands throughout the years, so we’ve got the experience you […]
Our process is built around people. We bring strategy, creativity, and heart to every project, and the results speak for themselves.
We’re a small but mighty team of thinkers, makers, and do-gooders who believe great design can make a real difference. Get to know the people behind the process.
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