Black Flag Forge
A full brand identity and web design for an unforgettable blacksmithing experience.
Brand UX Creative Dev WebThe Brief
Create a brand and website for a hands-on forging adventure in Myrtle Beach, SC that would excite families, fandoms, and first-timers alike. The identity needed to be gritty yet approachable, rooted in seafaring rebellion, and scalable across physical products, immersive experiences, and digital storytelling.
A torn black flag stitched with a hammer forms the primary logo—a nod to pirate flags and forging alike. The bold slab serif type evokes strength, rebellion, and craftsmanship. Stacked and circular variants support flexible use across web, merchandise, and packaging.
We crafted a custom website experience featuring a tailored booking platform integration, engaging brand storytelling, and bespoke copywriting. The site seamlessly combines the brand’s visual identity, creating an immersive digital experience. Explore the full Black Flag Forge website.
The Black Flag Forge typography system balances grit with clarity. Highman, used for headlines, evokes old-world signage and hand-hewn craftsmanship—bold, textured, and impossible to ignore. Dilland Sans provides a clean, modern contrast for subheads and calls to action, ensuring ease of use without losing strength. For body copy, Newsreader Light brings warmth and readability to longer content, while Jane Austen, a romantic script, is used sparingly for handwritten accents that add intimacy and historical flair. Together, the typefaces feel forged—not just designed.
Black Flag Forge color palette draws from the elements of fire, metal, and sea. Deep charcoal black grounds the identity in strength and soot, while warm parchment softens layouts with a handmade feel. A sun-washed brass adds the glow of the forge, and a fiery red injects heat and energy where emphasis is needed. Coastal aqua offers a surprising pop—a cool nod to the brand’s maritime roots. The palette is earthy, bold, and atmospheric, designed to feel timeless across merch, print, and digital.
Why etc.
Our process is built around people. We bring strategy, creativity, and heart to every project, and the results speak for themselves.
Meet etc.
We’re a small but mighty team of thinkers, makers, and do-gooders who believe great design can make a real difference. Get to know the people behind the process.