Clear Mind Psychology
A full brand identity, website design and custom WordPress development for a psychology group.
Brand UX Creative Dev WebThe Brief
With an established client base and a vision for future growth, Clear Mind Psychology sought a modern and meaningful brand identity and website experience that aligns with their future goals of catering to families in all phases of life.
LOGO
With a mark representing growth and light and a flowing, calm logotype, the logo as a whole represents the values of Clear Mind Psychology.
LOGO MARK
The mark shows abstract leaves growing to a central light source, representing the growth and hope provided by therapy.
PATTERN 1
Each pattern pulls apart components of the logo mark to create a distinct brand expression.
PATTERN 2
Patterns bring personality into the brand, separating Clear Mind from sterile psychologists.
PATTERN 3
The patterns can be used on a mico or macro scale in any brand colorway.
TYPOGRAPHY
Sometimes Times serves as the brand’s headline font. The elegant serif font is friendly and approachable while maintaining professionalism.
FONT HEIRARCHY
The brand fonts work as a system, pictured above.
FROM WIREFRAME
Each page of Clear Mind’s website was carefully mapped out in wireframes, considering the user’s experience throughout the website.
TO DESIGN
The wireframes were then turned into designs using the brand’s new visual identity.
Why etc.
Our process is built around people. We bring strategy, creativity, and heart to every project, and the results speak for themselves.
Meet etc.
We’re a small but mighty team of thinkers, makers, and do-gooders who believe great design can make a real difference. Get to know the people behind the process.