Jen Hatmaker

A full web design and build for a New York Times best selling author.

UX Creative Dev Web

The Brief

Jen Hatmaker and team came to us with pieces of a new brand identity and a need for a full website redesign and build. We constructed her new custom WordPress website with an improved user experience for her audience and her team and created brand elements along the way.

We designed Jen’s website to be fully responsive and custom built the foundation using WordPress. This allowed our team to integrate with various analytics platforms like HubSpot, Gravity Forms, Clickvoyant, etc., to support their long-term goals and vision.

FROM WIREFRAME

Each page of Jen’s website was carefully mapped out in wireframes, considering the user’s experience through the website.

TO DESIGN

The wireframes were then turned into designs using the brand’s new visual identity.

“Working with East Taylor was a really rewarding experience and challenged me to dig deep into the why behind my business."

Why etc.

Our process is built around people. We bring strategy, creativity, and heart to every project, and the results speak for themselves.

Meet etc.

We’re a small but mighty team of thinkers, makers, and do-gooders who believe great design can make a real difference. Get to know the people behind the process.