Jennifer K Huskey Ceramics
A full brand identity and e-commerce website design for a Savannah, Georgia ceramicist.
Brand UX Creative Dev WebThe Brief
Jennifer of JKH Ceramics came to us with a desire for a brand identity that represented her ceramics work — organic, handmade, and heavily inspired by coastal Georgia. Once that was, completed we applied the new brand identity to the design and development of a custom WordPress e-commerce website powered by WooCommerce.
LOGO
The JKH logo communicates Jennifer’s initials and brand name while the ‘k’ exhales a thinly stroked gingko leaf, a symbol of strength and longevity, both of which have made Jennifer the artist she is today.
LOGO MARK
The gingko leaf can be broken from the full logo to create an easily recognized mark.
LEAF PATTERN
Each pattern brings in elements of nature that are important to Jennifer.
TREE RING PATTERN
Patterns bring personality into the brand.
WAVE PATTERN
The patterns can be used on a mico or macro scale in any brand colorway.
TYPOGRAPHY
Chiffon Light serves as the brand’s headline font. The serif font is delicate, intentional, and approachable, just like JKH.
FONT HEIRARCHY
The brand fonts work as a system, pictured above.
Why etc.
Our process is built around people. We bring strategy, creativity, and heart to every project, and the results speak for themselves.
Meet etc.
We’re a small but mighty team of thinkers, makers, and do-gooders who believe great design can make a real difference. Get to know the people behind the process.