Lemonade Productions
Brand identity and website design for a video production company.
Brand UX Creative Dev WebThe Brief
Lemonade Productions came to us with a clear vision: to create a distinctive brand that truly embodies their name and mission. Inspired by their values of creativity, reliability, and approachability, we crafted the concept of an elegant lemonade stand — a visual metaphor that perfectly captures the essence of their brand.
The logo system is designed with versatility in mind, offering multiple lockups for various applications. The logotype strikes a balance between playful, hand-drawn charm and refined elegance, ensuring both readability and sophistication. At the heart of the design, the lemon serves as a minimalist homage to the timeless essence of a classic lemonade stand.
Brand icons and illustrations compliment the nature of the logo.
TYPOGRAPHY
The headline font, Davinci, maintains a professional feel while bringing in an imperfectness and approachability with its forms.
FONT HEIRARCHY
The font system works together to maintain the balance of professional and playful. The handwritten accent font brings in a personal touch.
Why etc.
Our process is built around people. We bring strategy, creativity, and heart to every project, and the results speak for themselves.
Meet etc.
We’re a small but mighty team of thinkers, makers, and do-gooders who believe great design can make a real difference. Get to know the people behind the process.