The Jam Urban Athletic Club
A brand identity, website design, and Squarespace development for an urban athletic club.
Brand UX Creative Dev WebThe Brief
JAM Urban Athletic Club had an idea for a kid’s gym in Savannah, Georgia that encourages exercise at all ages and skill levels. We brought this vision to life with an identity that is inclusive of all ages, from toddlers to teens, and a website experience that guides the user through the brand’s offerings and personality.
TYPOGRAPHY
HN Cito serves as the brand’s headline font. The chunky slab-serif is bold and playful, just like JAM.
FONT HEIRARCHY
The brand fonts work as a system, pictured above.
FROM WIREFRAME
Each page of The Jam UAC’s website was carefully mapped out in wireframes, considering the user’s experience through the website.
TO DESIGN
The wireframes were then turned into designs using the brand’s new visual identity.
Why etc.
Our process is built around people. We bring strategy, creativity, and heart to every project, and the results speak for themselves.
Meet etc.
We’re a small but mighty team of thinkers, makers, and do-gooders who believe great design can make a real difference. Get to know the people behind the process.