The Southern Conserve
A full brand identity, website and product design for a food and lifestyle brand.
Brand UX Creative Dev Web Photo + VideoThe Brief
The owners of a popular Savannah café sought a brand identity to represent the food products they wanted to bring to life. What was once just an idea turned into a recognizable and elegant brand identity, a product line, and a venture into the home goods space.
PRIMARY LOGO
Used frequently and foremost, the intricate logo features a magnolia bloom, a characteristic icon of Southern culture.
SECONDARY LOGO
The secondary logo comes into play when the primary logo type would be unreadable or not prominent enough.
TERTIARY LOGO
Only for the smallest of instances, like a social profile photo, the tertiary log hints at the primary logo’s blooms with an abbreviated brand name.
A library of delicate patterns were created to compliment the linear logo and brand illustrations.
TYPOGRAPHY
We chose a classic, elegant serif called Ogg as The Southern Conserve’s headline font.
FONT HEIRARCHY
The brand fonts work as a system, pictured above.
Why etc.
Our process is built around people. We bring strategy, creativity, and heart to every project, and the results speak for themselves.
Meet etc.
We’re a small but mighty team of thinkers, makers, and do-gooders who believe great design can make a real difference. Get to know the people behind the process.