Tricia Sciortino
Refreshed brand identity and Wordpress site design and build.
Brand UX Creative Dev WebThe Brief
Tricia came to us with the early foundations of her brand and a strong vision for where she wanted to go. We helped refine her logo, color palette, and brand direction to strike the right balance between strength and femininity. From there, we designed and built a custom WordPress site that not only showcases her offerings, but also gives visitors a true sense of her personality—and makes them excited to work with her.
Tricia knew she wanted a logo that showcased her name clearly, especially since it can be tricky for some to pronounce. Her existing logo lacked readability, which made that goal harder to achieve. We explored type options that balanced strength with femininity and ultimately crafted a refined logomark that feels confident, clear, and uniquely hers.
TYPOGRAPHY
The headline font, Ivy Ora, represents Tricia’s professionalism while bringing in some strong femininity in the curvature of the letters.
FONT HEIRARCHY
The simplicity of Stevie Sans helps the headline font stand out. A marker style script font brings contrast to the type system.
Tricia knew she wanted teal and coral in her palette, but her original colors lacked the depth and strength she was aiming for. We introduced a rich, grounding teal and added a bold highlighter yellow to reflect her vibrant energy. The final palette not only feels more dynamic and intentional—it also lends itself beautifully to gradients, which became a defining element of her visual brand.
Why etc.
Our process is built around people. We bring strategy, creativity, and heart to every project, and the results speak for themselves.
Meet etc.
We’re a small but mighty team of thinkers, makers, and do-gooders who believe great design can make a real difference. Get to know the people behind the process.