Our Process Phases
In our last blog, we wrote about what makes our process unique and how it sets us apart. Now, we want to dig deeper into our design process. We consider our process to really be an idea factory that’s run by our cute little monsters and powered by your purpose and people.
We have five process phases, and each phase (or monster) serves a unique purpose. It’s only by following each phase of the process that we can achieve incredible results for you. So, we’ll be breaking down each phase today, so you know exactly how we’ll handle your project.
Process Phase One: Discover
This is the start of our journey. The Discover phase takes your hand, lift you up, and gets you started in the process! This is when we’ll learn all about your purpose and encourage you to dream big! We’ll immerse ourselves in your world, deep dive into you and your brand, and learn all about the big problems your business is facing. This might seem scary, but you might discover some important truths along the way. We use cover audits, analysis, and ideation to work through the Discover phase.
For Kevin B. Jenning's Learner's Library, we put together a mood board full of inspiration for his project. Kevin wanted to create a library full of resources for others so they could improve their personal and professional development. During this first step, we made sure we understood everything about his project and what he was looking for.
Process Phase Two: Think
We find that people often forget about the Think phase, which is crucial to a successful project. We actually consider the Think phase to be the most critical phase when it comes to giving you everything you need. During this phase of the process, we’ll go through everything from the Discover phase that we dreamed up, and start to narrow them down. Our goal is to sift through and synthesize all the information we gathered to create a plan.
This is really when we put ourselves in your people’s shoes, so we can create the best user experience possible. We’ll focus on user journeys, process flows, information architecture, content strategy, and wireframing.
Process Phase Three: Create
The Create phase is when the fun really begins. This monster is able to take on different personalities and transform them into fun ideas! This phase is also about experimentation. We’ll add color to your projects and start to create your ideas, with various colors and options to really experiment and spark personality. This is when we focus on your logo and brand identity. We’ll create something that consistently and perfectly represents your brand and your purpose.
In the past, we worked with Nomad Be Happy, a Chattanooga-based adventure van rental company. They needed a logo and a complete brand identity along with other things like a custom Squarespace website and products. The goal was to capture this fun and unique travel experience through their brand identity! So we took the ideas we created in the Discover and Think phase, and narrowed them down to a palette, logo, and submarkets. We tied in the mountain shapes they loved with the open road feel that showcased their van rentals.
Process Phase Four: Build
The Build phase always looks different depending on everything that came before it. We might be building you a completely custom WordPress website or an app. We’ve created physical products and packaging for our clients who were looking to add more branded items to their collections. We’ve even helped them bring an event to life! Whatever you need, we’ll help you bring it to fruition. Don’t worry. You’ll still be involved in this phase, and we’ll always keep you in the know when it comes to our work for you.
One of our past SaaS clients had been operating on an outdated website framework for way too long. Their marketing team wasn’t able to manually make any of the frequent updates needed to their website, so they made the switch to WordPress. Our development wizards designed the perfect back end for them with easy-to-edit modules that can be replicated to make their lives easier!
Process Phase Five: Launch
It’s time to celebrate! We’ve finalized everything with you, and your ideas are ready to launch into the world! Don’t worry. We’ll be there every step of the way. Whether you’re launching a website, an app, a brand identity, or products, we’ll make sure it goes as smoothly as possible. As you’re courageously sharing your ideas with the world, we’ll be behind the scenes taking care of the details. After you’ve launched, it’s time to make sure you have a game plan for tending everything.
Process Phase Six: Tend
Once your ideas are out there, they’ll still need consistent tending to maintain. Post-launch looks a little different for everybody. Sometimes it looks like giving you and your people the tools to tend to everything yourself. But we’re always happy to take over the tending for you! No matter what, we’re here to support you. This phase is all about sharing your business with the world. It’s time to nurture those relationships, listen to your audience, and support your community.
For example, we’ve worked with The Southern Conserve, a food product company based in Savannah. After creating a refined and timeless logo and brand identity, we helped them manage their Instagram through sophisticated and consistent graphics. This allowed them to showcase their new brand while connecting with their audience.
It’s our unique and well-refined process that allows us to do something amazing for you. As we go through the process, you’ll learn more about yourself, your brand, and your needs. Then, we’ll deliver what you need to bring your ideas to the world. Ready to get started?
